The story behind "Salmon Blaze"

Salmon Blaze was inspired by my two boys.

Salmon came from my youngest, who as a toddler couldn’t quite say “Samuel” and called himself “Salmon.” What started as a nickname soon became a symbol. Salmon swim with purpose, upstream against the current, showing agility, resilience, and an unwavering drive to reach their destination. For me, it reflected the importance of navigating challenges with clarity and purpose.

Blaze came from my eldest during our daily Covid walks, when he named a chestnut horse we often saw in a nearby field. At first, the horse kept its distance, cautious and uncertain. But with patience and persistence, the boys earned its trust, until one day, Blaze came to greet us freely, and kept returning. Blaze became a symbol of trust and connection, sparked by consistent care and integrity.

Together, Salmon and Blaze capture the essence of our brand:

• Purpose & Agility – like the salmon, moving with intent and resilience against the current.
• Trust – like Blaze, building lasting relationships through authentic honesty, clarity and belief.
   

That’s why our strapline is Strategy in Motion because Salmon Blaze is more than a name; it’s a philosophy: guiding partners upstream with purpose, building trust that lasts, and igniting momentum to create meaningful impact.