Blaze Ahead into the UK Health Market
Health tech is high stakes with regulatory risk, long sales cycles, and evidence burdens. But, for those who navigate it well, the rewards are enormous: adoption in national systems, scale across geographies, and deep impact on patient outcomes.
Is there an opportunity in health?
We can help change the narrative....
Procurement Complexity
Procurement Complexity
Procurement Complexity
- NHS procurement is fragmented. There’s no single “door” to NHS buyers
- Trusts, ICBs (Integrated Care Boards), NHS England, and special agencies (like NHS Digital / NHS Transformation Directorate) can all be decision-makers.
- Frameworks may be required to even bid in health so partnering is essential if you are not on the frameworks to reach NHS buyers.
Evidence & Regulation
Procurement Complexity
Procurement Complexity
- NHS buyers expect robust clinical evidence, safety data, and economic impact modelling (often NICE Digital Health Technology standards).
- Without published evaluations or NHS pilots, even great products are seen as too risky.
Data, Interoperability & Cyber
Data, Interoperability & Cyber
Data, Interoperability & Cyber
- Solutions must integrate with legacy systems like EPR and data can be siloed with access restricted
- Currently autonomous - what works for one Trust or Integrated Care System (ICS) may not work for another with increasing mergers with the Integrated Care Boards it can be harder to work out which person to speak to.
- Many NHS systems can be old and resistant to modern API first integration
- Must meet NHS Data Security and Protection Toolkit, Cyber Essentials Plus, and often ISO 27001.
- Patient data must comply with GDPR and NHS rules on data sovereignty.
Financial Barriers
Data, Interoperability & Cyber
Data, Interoperability & Cyber
- NHS budgets are constrained; pilots are often unfunded.
- ROI must be proven in terms of efficiency gains, reduced admissions, or improved patient outcomes.
How we help
Market Intelligence & Positioning
Market Intelligence & Positioning
Market Intelligence & Positioning
We can help you to map competitors, NHS priorities and funding trends.
We can identify the right buyers and decision makers within Trusts, ICB digital leads, clinician pools and NHS Central bodies
We can help you refine your messaging to match the current NHS pain points around workforce pressures, waiting lists, patient outcomes and cost savings
Route to Market
Market Intelligence & Positioning
Market Intelligence & Positioning
We can work with you to determine the best entry point whether that is primary, secondary social care or private healthcare.
We can support you with frameworks and templates to help generate publishable outcomes and procurement leverage
We can forge alliances with some of the UK EHR/EPR vendors, MedTech providers or system integrators already embedded in the NHS.
Commercial Model Development
Market Intelligence & Positioning
Commercial Model Development
We offer services to help align to NHS frameworks (subscription, per-user, per-site or outcomes-based).
We can help provide for inclusion on G-Cloud, NHS Supply Chain or local procurement routes or introduce you to partners that can help.
Go To Market Execution
Scale and Sustainability
Commercial Model Development
We can help tailor campaigns to NHS audiences, clinicians, doctors or technical or CIO
We can build evaluation plans that delivers case studies, ROI proof and NICE aligned evidence
We can help equip client teams with NHS specific playbooks, objection handling and stake holder journey maps.
Scale and Sustainability
Scale and Sustainability
Scale and Sustainability
We can help you to turn one successful pilot into a repeatable sales motion across Trusts and ICBs
We can support you with engagement organisations including Health Innovation Networks, Innovate UK, SBRI or NIHR for co-fund expansion
We can help you use NHS adoption as a credibility badge for European and global markets
Social Value
Scale and Sustainability
Scale and Sustainability
We can help you build your Social Value story as part of procurement evaluations - approx. 10% of the tender value.
We can support you with messaging around health inequality reduction, local employment & skills, sustainability, community engagement and innovation sharing.
We can help translate NHS Social Value priorities into actionable goals, craft compelling narratives for tenders.